Fashion Marketing
Fashion Marketing
3-Year Full Time or Part Time Bachelor of design Degree
Awarding Institution: Raffles College of Design and Commerce (RCDC)
Program to be delivered by: Raffles Design Institute, Guangzhou
Course Overview
What do they do - Who makes someone spend ￥2000 on a pair of shoes, or ￥1000 on a simple t-shirt? Who makes someone feel an uncontrollable urge to own uncomfortably baggy pants or killer 6-inch stiletto heels? Well, if they're really good at what they do, it's fashion marketers.
Specializations - Fashion buying, visual merchandising, retail merchandising, fashion coordinating, store managing & more.
Getting Ahead - Fashion marketing and merchandising isn't just one job, but actually a number of jobs. People in this field can work in both retail and wholesale sales. Some work as buyers, merchandise managers and purchasing agents, selecting and purchasing apparel and accessories from designers, manufacturers or wholesalers for retail sale. Others work as fashion coordinators with the mission of creating a unified look in a retail store, design house or fashion magazine while others work as visual merchandisers, designing splashy store displays that will attract customers and help convey a mood.
Skills & Knowledge - Creativity, an eye for style, business knowledge, tracking trends, competitiveness & others.
Job outlook - Multi-disciplinary talents in the fashion industry with both good education and extensive experiences are hard to find. Besides a good understanding of fashion, fashion marketers should also be familiar with the business side of fashion as well as the latest international fashion trends so that they are able to make accurate judgments. Very few colleges and universities provide related programs in fashion marketing. As a result of this, there are only a small number of specialists in this area and currently there is currently a critical shortage of fashion marketing personnel in the current labor market.
Why study with us - This is a 3-year Bachelor of design degree in Fashion Marketing. You will learn to develop, analyze and implement brand strategies, study buying and merchandising practices, plan and execute effective advertising and promotional strategies. This program teaches you a wide range of business knowledge in the area of fashion, retail, merchandising and international marketing which at the end of the program will build up your creativity, innovation and good business insight.
